For the Curious
HOW DOES THE
Most of the time, a writer will work on a team with graphic designers and other professionals to develop the final product.
It is best practice to develop a Creative Brief that outlines the objectives, audience and scope for a project to get everyone aligned.
In ideal circumstances, clients provide background material and identify key resource people to be interviewed, providing plenty of source material.
Initial copy is submitted for review and editing, ideally by a small group of key players. No need to wordsmith -- most often, reactions can simply be discussed and implemented in a revision. Revisions continue until final copy is approved.
In the best consultant relationships, the writer gets to know a client and the organization, and can be called on an as-needed basis.